Chaophraya Re-brand & New Menu

September 26, 2016

 

 

Iconic Thai restaurant group Chaophraya , is set to transform and elevate its dining experience, with the introduction of a revolutionary new menu, heightened service levels and a full change to its logo and signage.

 

Fusing culinary imagination with fine cuisine, Chaophraya’s new menu will deliver a sophisticated edge to Thai dining, by offering a mix of eclectic and contemporary dishes inspired by tastes from across the Thai regions.

 

The new dining experience will see the diner embark on a culinary and cultural journey, by combining the innovative menu with traditional Thai hospitality and opulent décor.  Drawing inspiration from the rich culture of Thailand, diners will notice the influence of certain Thai provinces, including Chiang Mai, the Maeklong River, Khanchanaburi and the banks of the Chaophraya River in Bangkok.

 

Signature dishes from Chaophraya’s new menu include chamber aged sirloin steak cooked on a Himalayan salt block, soft shell crab served on a bed of mango salad and firm Thai favourites including Thai Tacos and Phad Thai served in a contemporary way.

 

As part of the transformations, Chaophraya will also encourage guests to embrace the traditional way of dining as per Thai culture, by eating ‘family style,’ where multiple dishes are shared by everyone at the table. This new dining experience will challenge misconceptions associated with eating Thai food with chopsticks, as in the majority of cases only noodle dishes are eaten this way, and instead, a spoon and fork will be presented at the table.

 

Speaking of the new menu, Nattawut Leela - Development Chef of Chaophraya – says: ““The launch of our new menu is a really exciting development for Chaophraya.  Over the past six months our senior culinary brigade have travelled to Thailand to research the latest developments in Thai cuisine and we have blended this with the knowledge of our expert chefs in our restaurants. 

 

“With a dash of imagination we believe we have created a menu that takes Thai dining to a new level here in the UK.”

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